Veja Kocarik is a Slovak fashion designer interested in traditional clothing and those who make it. In order to highlight the transgenerational work of the brand, the monogram has been designed in all sobriety, to last over time. Aiming to be long-lasting but contemporary, the identity is based on the use of Ortica typography. She also relies on soft hues accompanied and renewed by the use of bright colors, with regard to Veja’s first collection and announcing the continuation of her work.